The Dalai Lama’s Guide to Happiness

In January 2023, Ten Percent Happier unveiled a one-of-a-kind collaboration with the Dalai Lama. This free, 10-day course helped more than 100,000 people learn how to develop the skill of happiness directly from some of the most qualified people on the planet.

I led marketing and promotional campaigns for this initiative, including placements at the top of the App Store, in the New York Times, social media collaborations, and email flows.